About Us


MAXIM, the Marketing Association of XIM, is the oldest association at XIM, XUB.

MAXIM has been making marketing fun at XIM, XUB since the past 28 years and is still going strong. Its vision is to take “Marketing to the Masses”.

The aim of MAXIM is to provide opportunities for students and help them get a practical experience of marketing concepts learnt in the classrooms. It has been able to keep the flame of Marketing alive among students by conducting multiple business talks and business events  throughout an academic year. Stalwarts of business impart their knowledge and share their experiences through these events.

Maxim has been organizing workshops on various marketing and sales techniques in order to prepare students for ever changing business world.

It also provides consultancy in marketing, to business professionals all over Odisha. It undertakes various live projects to conduct market research and business development activities for several clients in Odisha. These provide on field experience to students along with a platform to implement their learnings in a real world.

Maxim has been a pioneer in elevating creativity among youths through its multiple national level competitions like MPOWER and Brandwarz. Young minds sharpen their acumen to provide solutions to critical business problems or come up with innovative promotional strategies.Maxim is making continuous efforts to inculcate marketing in everyone.